“Selling Ladies Records shows just how, from the 1900s to your seventies, common people assisted teach Us citizens in regards to the achievements of their foremothers, creating an awareness of women’s greater-ranging capabilities. On one hand, Emily Westkaemper explores how it was a marketing ploy, while the Madison Method co-joined ladies records to sell everything from Betsy Ross Yellow lip stick so you can Virginia Slims smokes. However, she also shows exactly how groundbreaking adwomen and you will feminine historians utilized user community in order to promote records which were ignored in other places. Examining a sparkling selection of news, also soap operas, adverts, video clips, periodicals, calendars, and you can greeting cards, Selling Ladies History now offers an alternate direction about how early- and middle-twentieth-century women watched themselves. In lieu of assuming a good drought out-of feminine service between your first and you may next surf regarding Western feminism, they reveals brand new subtle texts about ladies empowerment you to definitely flooded new industries.” -Out-of publisher’s description.